The bottom line: Use only one crowdfunding platform at a time for your film campaign.

Why? Because running campaigns on multiple platforms simultaneously splits your attention, confuses your supporters, and reduces your chances of success.

Why Single Platform Campaigns Work Better #

Running a crowdfunding campaign is a full-time job. You need to answer questions, post updates, respond to comments, and promote your campaign every single day. Doing this on two or three platforms at once is nearly impossible without burning out.

Kickstarter officially recommends focusing on one platform. Their data shows that concentrated efforts lead to better results than divided attention.

The Problem With Multiple Simultaneous Campaigns #

When you run campaigns on multiple platforms at once, you face several serious problems. First, where do your supporters go? If someone wants to back your film, they now need to choose between Kickstarter, Indiegogo, or another site. This confusion often leads to no decision at all.

Second, you split your momentum. Most platforms use algorithms that promote campaigns with strong early support. If you get 50 backers across three platforms, you might not rank well on any of them. But 50 backers on one platform could push you to the top of their listings, bringing free exposure to thousands of potential supporters.

The Numbers Tell a Clear Story #

According to online sources, film projects on Kickstarter have a 38% success rate. Seed&Spark, a film-focused platform, reports an 82-84% success rate. Indiegogo's success rate for film projects sits around 30%.

These numbers show that platform choice matters. But they also reveal something important: even on the best platforms, success requires focused effort. The filmmakers who succeed concentrate their energy on one campaign, not several.

Different Platforms Serve Different Needs #

Kickstarter uses an all-or-nothing model. You only receive money if you hit your goal. This creates urgency and bringing all backers to one place increases your funding chances.

Indiegogo offers flexible funding where you keep whatever you raise. Seed&Spark specializes in film projects and only requires you to reach 80% of your goal to receive funds.

Choose the platform that matches your project's needs, then commit fully to that choice.

The Reality of Campaign Management #

Each platform has different rules, fee structures, and community expectations. Learning one system thoroughly works better than juggling multiple systems poorly.

You will spend hours each day during your campaign. You need to create updates, thank backers personally, adjust your strategy based on results, and promote across social media. Multiplying this work across platforms leaves less time for the quality engagement that actually converts viewers into backers.

What to Do Instead #

Pick one platform based on your film's specific needs. Research which platform your target audience uses most. Look at successful films similar to yours and see where they found funding.

Build your audience before you launch. Start connecting with potential supporters months before your campaign goes live. When you finally launch, direct everyone to that single platform.

Make that one campaign excellent. Professional video, clear budget breakdown, compelling story, and attractive rewards all matter more than being on multiple platforms.

The Bottom Line #

One focused campaign beats multiple scattered efforts every time. Your film deserves your complete attention, and your backers deserve clear direction on how to support you. Choose your platform wisely, then give it everything you have.

The path to a funded film runs through concentration, not distribution. Master one platform, engage one community deeply, and build one successful campaign that brings your story to life.