Set in 1960s Milan, the third series of this Italian period drama continues to follow the lives and romances of the young women who work as sales assistants at the elegant Paradiso delle Signore department store. Personal ambitions, rivalries, and love affairs intertwine against a backdrop of changing social attitudes and the glamour of post-war Italian prosperity. New arrivals at the store shake up established relationships, whilst the store's owner faces fresh challenges both in business and in his private life.